From ebay to a webshop with clients all over the Globe
Today I want to share our experience and tell you our story.
We started by selling some products on ebay, in order to be in the net and sell abroad. In a few months we got lot of positive reviews and decided to develop our own webshop. We started from zero, no money put in adv, we simply worked hard and keep working hard to choose the best models and provide an excellent quality of service to clients. And I must admit it gives more satisfaction to get email from clients happy who thank us for our great service rather than see that we are ranking in the first page in the SERP (the results coming from a search in Google). And I remember several months ago, when we opened the webshop, if I was searching in Google words like PT01, or the name of a particular model, or something related to online fashion for men, we were appearing very far from the first page of the SERP.
Without putting money in marketing campaign, but simply focussing in creating content and brand awarness (which does not mean random spamming posts everywhere with link to our shop), marketing and SEO, we now are positioning very high in Google (try to search PT01 for example, there are lot of shop selling them) and that is good for us but it is especially good for anyone who is searching in the net products to buy and can easily find us, compare with other relevant sites and decide where to shop based on the best quality/price found.
So I would like to advise everyone who is thinking about selling online to avoid wasting money in advertsments, but focussing on your customers and products, by putting a dedicated, constant, excellent and professional commitment. There are no short cuts.
If anyone of you has a webshop who does not perform well or intend to open one, we have people who helped us at a very good price and that we can recommend and that can support the sustainable development of any webshop.
Also I take the opportunity to say that when we write posts here, we dont intend to annoy anyone. And I apologise if we do so. We simply intent to present products or news, like informing about special sales or promotions. We do it intentionally because we understand from emails we received that often many products are missed, as people tend to see and buy only those who are displayed in the first page. And it is normal when there are many different items on sale. So by writing a short post with a photo and a link specifically addressed to a product we believe to give a chance to customers to see it or simply inform that that product has a new price. We dont intend to spam and I believe we are always correct and polite to people. This is an explaination to those members who complained pubblically and gave some quite rude comments about some of our posts. I always appreciate feedbacks and I believe that thanks to any comment we can keep growing. Thefore I want to thank you all for any post and comment you like to share with us. Thanks to you we can improve and provide better services and content. But please, if I write 'good weekend and good shopping', I understand is not interesting, but it is not a spam... it is simply a way to say hi to all!
But I promise, I wont do it again!
Best regards,
Theo
