http://www.efinancialnews.com/brummell/style/content/2451789829New edition of Brummell magazine out now24 Sep 2008
In this month’s edition of Brummell we celebrate the concept of bespoke. The term comes from Savile Row, where a customer would bespeak (speak for) a measure of cloth that was then turned into a suit. But the theory behind bespoke has long since expanded beyond the world of tailoring. Inside you will find a directory of bespoke products from attaché cases to umbrellas; a guide to personalised fragrances; a look at tailored champagnes; a guide to commissioning portraits; and the insider’s scoop on the most customisable city in the world: New York.
Have you started to receive, as Brummell has, far more hand-written notes at work of late? More people appear to be shunning the tyrannies of email for a more personal means of communication. The contents of these notes might be just as boring as those of your inbox but they are far harder to ignore and immediately consign to the bin.
Sales of fountain pens have enjoyed a revival in recent years. There is, of course, pleasure to be derived from the act of writing with an exquisitely made Montblanc, Montegrappa, Caran d’Ache or Graf von Faber-Castell. But the renaissance of penmanship must also owe something to the individuality of handwriting, the desire to leave one’s personal mark and the wish to stand out from massed anonymity.
It’s time to get personal.
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